Execution consists of management's attempt to get their strategic plan implemented by the organization. Successfully executing management's strategic plan requires the organization to be both effective and efficient. Effective implementation of the strategic plan assures that the organization's intended purpose is achieved. Efficient implementation of the strategic plan assures that the effective achievement is done timely and within the budgeted resources.

Execution requires launching and completing a number of disparate project initiatives that collectively support the organization's strategy. Managing these disparate projects while running the day-to-day business usually results in missed opportunities, cost overruns and organization wide frustration.