Does your organization have any of the following symptoms?

• Is your formal Strategic Plan collecting dust?
• Do you promote a new strategic flavor of the month?
• Have you regularly missed revenue or profit targets?
• Are your products or services commodities?
• Do your customers complain about poor quality or past due shipments?
• Are your strategic projects typically completed late and/or over-budget?
• Do you focus more on measurement or management?
• Do your associates not understand exactly what their goals are?

Answering yes to any of these questions is indicative that your organization is suffering from a Strategy Execution Gap. If you are interested in learning more about your organization's strategy execution gap, you will find the Strategy Execution Gap Analysis (SEGA) contained in the next chapter interesting.